What is the psychology behind the ice bucket challenge and why is it so successful?
This article proposes some of the reasons why numerous people, from celebrities to entire schools, have been willing to pour ice water over their heads in the name of charity, and then post videos of the experience for all to see. The idea of the 'latest fad' has taken on new significance with the growth of the internet and social media, leading to the subsequent phenomenon of viral videos, blog posts and trends. The sensationalizing of ice water this summer is a perfect example of what happens when a previously meaningless activity becomes the obsession of an entire nation.
This article proposes some of the reasons why numerous people, from celebrities to entire schools, have been willing to pour ice water over their heads in the name of charity, and then post videos of the experience for all to see. The idea of the 'latest fad' has taken on new significance with the growth of the internet and social media, leading to the subsequent phenomenon of viral videos, blog posts and trends. The sensationalizing of ice water this summer is a perfect example of what happens when a previously meaningless activity becomes the obsession of an entire nation.
While it could be argued that the psychological concepts of conformity, social norms, and self concept are at play in a person's decision to douse themselves, it is much harder to build a case for altruism. On the other hand, what is it that causes some people to defiantly resist the norm and choose the route of non-conformity? Are those who propound their views of the challenge as being unethical and irresponsible because of wasted drinking water merely choosing a different group with which to conform? Are the motivations behind each response more similar than we may imagine?
Did you accept the ice bucket challenge? Why or why not?
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